Design Concept
The central concept for the corporate logo is “heart to heart communication.” The soft logotype expresses “the joy of eating” and “appreciation for a healthy mind and body.” With the use of lowercase letters, the logo also conveys “kindness,” “warmth” and “approachability.”
The traditional hexagon at the top right of the logo represents Kikkoman's dedication to harnessing both “tradition” and “innovation.”.
The corporate color, orange, represents “good health,” “youthfulness” and “vitality.” It evokes images of the sun, flames, earth and a good harvest, while at the same time providing a feeling of liberation and stimulating the appetite.
