Kikkoman's Promise
To fill the world with the joys of food
by delivering wholehearted flavor
- To provide high-quality products and services with integrity by continuously improving on our long tradition of techniques and know-how.
- To propose a well-balanced and nutritious diet that brings out the flavor of ingredients and bring happiness to the world everyday by helping to support a healthy mind and body.
- To create exciting new flavor experiences by fusing food cultures from around the world and to propose a rich and varied food-lifestyle that matches the times.
Design Concept
The central concept for the corporate logo is “heart to heart communication.” The soft logotype expresses “the joy of eating” and “appreciation for a healthy mind and body.” With the use of lowercase letters, the logo also conveys “kindness,” “warmth” and “approachability.”
The traditional hexagon at the top right of the logo represents Kikkoman's dedication to harnessing both “tradition” and “innovation.”.
The corporate color, orange, represents “good health,” “youthfulness” and “vitality.” It evokes images of the sun, flames, earth and a good harvest, while at the same time providing a feeling of liberation and stimulating the appetite.
Corporate Brand Slogan
The corporate slogan, “seasoning your life,” contains the core message that Kikkoman “helps you savor the joys of life.” It suggests that, as Kikkoman seasons and enriches your food, it also bringss fulfillment to life as a whole.
