Kikkoman Corporate Brand Video to be Featured on JAL Planes during March, alongside In-Flight Magazine Advertisement

March 3, 2026

From March 2026, Kikkoman will run its corporate brand video as in‑flight advertising on JAL’s international routes (Airbus A350‑1000). The Kikkoman corporate brand video (English version) will be shown on personal seat‑back monitors in all classes on JAL’s international flights (Airbus A350‑1000) for one month starting March 2026. Passengers can watch the video by tapping the banner displayed on the in‑flight monitor.

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Corporate Brand Video "seasoning your life" | Kikkoman

Inspired by our corporate slogan, “seasoning your life,” this video celebrates the international exchange of food cultures. The word “season” carries multiple meanings: the layering of time, the lending of character, and the enhancing of flavor. Through the word “seasoning,” our slogan expresses our desire to enrich people’s lives — to elevate everyday food lifestyles and bring joy to life as a whole through Kikkoman products. The video visually conveys this message, reflecting our commitment to furthering the international exchange of food culture and to creating new deliciousness. When flying with JAL, please tap the screen to watch the video.

In addition, alongside the corporate brand video, we will also run a new advertisement in JAL’s in‑flight magazine, SKYWARD. This advertisement vividly expresses Kikkoman’s management principle of pursuing the international exchange of food culture, using a symbolic Japanese cherry tree decorated with dishes from around the world made with soy sauce. Since its launch in February, this advertisement has been rolling out across overseas business magazines and other media outlets.

The Kikkoman Group will continue to share our message with an ever‑growing audience in Japan and overseas through similar advertising initiatives.