Story
Brand Business

Kikkoman do Brasil Exhibits at Brazilian Food and Retail Trade Fairs
– Strengthening Sales Networks in South America –

June 17, 2026

Kikkoman do Brasil Indústria e Comércio de Alimentos e Bebidas Ltda. (KDB) exhibited at "Anuga Select Brazil 2026," one of the leading food trade fairs in Latin America, held in April, as well as at "APAS SHOW 2026," one of the largest retail and food trade fairs in Latin America, held in May, with the aim of strengthening its sales networks in Brazil and South America.

Anuga Select Brazil
Anuga Select Brazil
APAS SHOW
APAS SHOW

As part of efforts to increase recognition of the Kikkoman brand and demand for its products in Brazil and across South America, KDB exhibited at these trade shows to strengthen connections with local distributors, retailers, and restaurants.

At the venue, KDB showcased a range of Kikkoman seasonings centered on Kikkoman Naturally Brewed Soy Sauce, along with Azuma-brand sake. Dishes such as chicken teriyaki and salmon poke bowls were also served as samples, allowing visitors to experience firsthand the deliciousness of Kikkoman Naturally Brewed Soy Sauce. In addition, chicken teriyaki sandwiches and convenience store-style rice balls were introduced as menu proposals for prepared foods sections in retail stores, and were well received by visitors.

Sampling(Anuga Select Brazil)
Sampling(Anuga Select Brazil)
Sandwiches and Rice Balls(APAS SHOW)
Sandwiches and Rice Balls(APAS SHOW)

In recent years, KDB has received an increasing number of inquiries about where Kikkoman products can be purchased. Alongside expanding sales through external online platforms, demand for our products has also been growing in Brazil and across South America.

Introducing Products(Anuga Select Brazil)
Introducing Products(Anuga Select Brazil)

KDB will continue to strengthen its sales network across Brazil and South America by building relationships with retailers, restaurants, and distributors who share an appreciation for the value of the Kikkoman brand, with a focus on Kikkoman Naturally Brewed Soy Sauce. KDB will also continue to actively exhibit at trade shows and other events.