Kikkoman Australia Exhibits at the Good Food & Wine Show in Sydney

July 29, 2026

In June 2026, Kikkoman Australia Pty. Limited (KAP), the local Kikkoman Group sales and marketing company, exhibited at the "Good Food & Wine Show" held in Sydney, aiming to increase awareness of the Kikkoman brand among Australian consumers and promote understanding of its new products.

The Good Food & Wine Show, one of Australia's largest food events, is held in various locations across the country, with more than 300 food and beverage companies exhibiting at the Sydney event alone.

Despite growing interest in Japanese cuisine and Japanese seasonings in recent years, opportunities for consumers to sample new products remain limited.
In response, KAP used this event to introduce product features through sampling while also collecting visitors' feedback and impressions of the products.

At the KAP exhibition booth, the Kikkoman brand and Makoto range lineup were introduced, and samples featuring soy sauce and a variety of sauces were offered. Product features and usage suggestions were also explained, and visitors' feedback and impressions regarding the taste and uses of the products were collected.
In addition, Kikkoman Cocoro Dining's "Crunchy Soy Sauce with Crushed Almond" was available for sampling and purchase. Furthermore, photos and videos were captured to share highlights of the event and product information, and an SNS follow campaign was also run.

Sampling and sales of Kikkoman Cocoro Dining products

Through events such as these, KAP will continue to capture local consumer insights and leverage this feedback in its product development and marketing efforts. In addition, KAP will continue to strengthen its digital marketing activities, including SNS, to expand customer touchpoints and enhance brand value.