Global Vision 2020
– Making Kikkoman Soy Sauce a Truly Global Seasoning –
A Vision for the Future of the Kikkoman Group
To coincide with its 50th anniversary in the U.S. market, Kikkoman Corporation has adopted “Global Vision 2020” as its vision for the future of the Kikkoman Group and the basic strategy for reaching those goals by year 2020.
Vision for the Future
With Global Vision 2020, the Kikkoman Group sets the following three qualitative goals:
- 1Make Kikkoman Soy Sauce a truly global seasoning
- 2Become a company that supports healthy lifestyles through food
- 3Become a company whose existence is meaningful to the global society
Basic Strategy
The basic strategy for realizing our vision for the future is comprised of the following five elements: