Food Education Brand

Kikkoman Shanghai Trading Co., Ltd. Holds Shokuiku Event for Elementary School Students in Beijing

July 8, 2025

In May 2025, Kikkoman Shanghai Trading Co., Ltd. (KST), the Kikkoman Group’s sales company in China, held a shokuiku (food education) event on washoku (Japanese cuisine) for students attending the Haidian Foreign Language Academy in Beijing, China.

This event was designed for students learning Japanese as a second foreign language and aimed to deepen their interest in Japanese food culture by offering an opportunity to experience Japanese culture firsthand.

Group photo with students from Beijing Haidian Foreign Language School

Approximately 60 students participated in the event, where they learned about the production process of Kikkoman Honjozo (Naturally Brewed) Soy Sauce and experienced making temaki (hand-rolled) sushi.

Instructing on temaki sushi preparation

The students enjoyed eating the temaki sushi they made themselves. Each table was set with cooked white rice , nori seaweed, vegetables such as cucumbers and carrots, julienned omelet, grilled meat, imitation crab and sesame seeds, allowing each participant to roll up their favorite ingredients. Finished sushi rolls were enjoyed with freshly pressed raw soy sauce produced in Japan.

One participating student shared, “It was very delicious. I really would like to make it at home with my family.”

A KST event organizer commented, “The students seemed deeply engaged, especially during the temaki sushi experience, and appeared to be having fun from start to finish. I believe this was a highly meaningful activity.”

Students enjoy making temaki sushi


Although this event was designed for elementary school students, KST plans to continue holding shokuiku activities for people of all ages.

At Kikkoman, our shokuiku philosophy is guided by the three core wishes of “nourishment of the mind with good food”, “good health through good eating” and “worldwide joy through food,”  which we put into practice through shokuiku activities in both Japan and overseas. Moving forward, we will continue to hold food education events like this to preserve and promote the traditions and culture of Japanese cuisine, while fostering the international exchange of food culture.