Kikkoman Barista Soymilk Wins Design Award at the Cafe Show Seoul
January 9, 2026
At the “Cafe Show Seoul 2025”, Asia’s largest cafe and coffee related trade exhibition held in Seoul, Korea, Kikkoman’s Barista Soymilk, a soymilk beverage marketed overseas, received an Excellence Award in the Creative Design category. Winning this award at a business platform that brings together approximately 630 companies from around the world represents a significant achievement in advancing the Kikkoman brand’s global strategy.
As a professional use soymilk developed to achieve optimal harmony with coffee, Barista Soymilk began its overseas rollout in April 2025. Made using Kikkoman’s proprietary production methods, the soybeans are carefully processed to reduce beany odor and gritty texture, resulting in exceptional smoothness, the product’s most distinctive feature. Using only specially selected soybeans and a recipe free from added oils or flavorings, this soymilk preserves the natural character of the ingredients without interfering with the aroma or taste of the coffee. The product foams easily, making it suitable for latte art, and this foamability has been highly valued by cafe professionals. In fact, we have received comments such as: “It’s so smooth and free of the typical beany smell that I wondered if it was really soymilk — people who usually dislike soymilk can enjoy this.” Others note, “It maintains the original flavor of the coffee while creating a refined overall balance.”
The theme of the award-winning design is “Hygge,” the Nordic concept of cozy well-being. Grounded in a warm, inviting atmosphere, the design creates a comforting world for people who enjoy everyday life in their own authentic way. Soft, nature inspired colors and gently curved landscape illustrations evoke a sense of calm and familiarity. When the packages are placed side by side, the illustrations connect to form a single continuous scene, adding a playful, interactive touch. Furthermore, by incorporating small stories, such as running or spending time at a cafe, that reflect personal “ways of enjoying life,” the design conveys an exciting sense of endless possibilities expanding from the product. Establishing its own distinctive worldview, this design embodies the brand concept of “enjoy soymilk with more freedom.”
To deliver the health benefits of daily soy consumption to people around the world, Kikkoman is accelerating its global expansion, particularly in Asia and North America. We will continue pursuing excellence in both quality and design, aiming for further market growth under the vision of “bringing Japan’s high quality soymilk to the world.”