Shokuiku Framework
Basic Approach
The Kikkoman Group considers Shokuiku (food education) the special responsibility of companies involved with food and food products. Since we announced our ‘Commitment to Shokuiku’ in May 2005, we have developed a program integrated throughout our business based on our ‘Shokuiku Framework.’
The philosophy referred to as
"Kikkoman's Three Wishes"
- Eating well nourishes the mind. We wish to nourish the mind with good food.
- Good food makes good health. We wish good health to all, through good eating.
- A smile shared over a meal endures forever. We wish to share and exchange the joy of food worldwide.
Shokuiku Promotion Policies
Shokuiku (Food Education)
-
❶For families and children it means:well-balanced. nutritious homemade food;
healthy growth, based on regular family meals where food itself is part of the family conversation;
sharing good dietary rules via product labels, advertising and other means;
and encouraging Kikkoman group employees and families to have food-centered lives making the best use of their family meals for better communicaion. -
❷In Japanese dietary culture it means:studying and developing our traditional food culture based on our experience of international food culture exchange; reasserting the positive aspects of the rice-centered diet in preventing lifestyle-related diseases and adapting to lifestyle changes; and enriching people's lives through communal meals.
Shokuiku Activities
Kikkoman's Shokuiku Commitment
Expression of Corporate Attitude