Kikkoman took part in Food Week Korea, a food exhibition held November 5-9, introducing at the event a wide range of products to Korean consumers.

As part of the exhibition, Kikkoman presented a cooking show which drew an audience of over 150 people. The audience was made up of not only regular attendees to the event, but well-known food bloggers and reporters were invited by Kikkoman to help draw a wide variety of media attention to the Kikkoman brand.

The event served as a great opportunity to reaffirm with Korean consumers the quality and safety of Kikkoman products.