food forum


“Kikkoman Global” YouTube Channel

Entertaining videos featuring recipes, brand stories, Kikona and more

July 3, 2023

In March, Kikkoman Corporation launched its official YouTube channel, Kikkoman Global. To enhance global consumer awareness, Kikkoman Global presents an entertaining collection of brand-related content, including recipe videos using Kikkoman Soy Sauce, the story behind the iconic Kikkoman Soy Sauce tabletop dispenser, and videos featuring Kikkoman’s official brand mascot, Kikona. Through this channel, Kikkoman continues to support good health and overall fulfillment for as many people as possible around the world by creating delicious mspanories through the joys of food.

A few of the many videos now available on this channel include:

Corporate Brand Video “seasoning your life”

Kikkoman’s corporate slogan “seasoning your life” conveys the idea that as Kikkoman seasons and enriches your food, it brings fulfillment to life as a whole. Kikkoman Soy Sauce, originating in Japan, fuses with global food cultures and brings happiness to tables around the world by creating new deliciousness.

The Story of Kikkoman Soy Sauce Tabletop Dispenser

See how the Kikkoman Soy Sauce tabletop dispenser was invented, the concept behind its ingenious design, and how this distinctive bottle has evolved over time to symbolize Kikkoman Soy Sauce. Today, this globally recognized dispenser is registered as a three-dimensional tradspanark in several countries, including the US and the EU.


These short videos present simple recipes using Kikkoman Soy Sauce, including delicious stir-fried udon noodles and kara-age deep-fried chicken.

Kikona Cooking Tips

Accompanied by a cheerful soundtrack, Kikona shares helpful cooking tips, like how to prepare Japanese kabocha squash and parboiling bamboo shoots.

Kikkoman will continue to post new and entertaining content related to the company, its history and global activities, plus many more delicious recipes on Kikkoman Global.

Kikkoman Global Official YouTube Channel