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KIKKOMAN TODAY Vol. 37 No.4

Kikkoman Soy Sauce Alternative Launches in North America

Delicious, healthy choice to enrich food lifestyles

December 26, 2023

Kikkoman Umami Joy SauceTM

In April 2023, Kikkoman Sales USA, Inc. launched Kikkoman Umami Joy SauceTM, a soy-, wheat- and gluten-free alternative to traditional soy sauce that targets consumers with soy or wheat allergies. The introduction of Kikkoman Umami Joy SaucesTM to the North American market represents the first time the Kikkoman Group has launched a soy-free product outside of Japan.

Unlike traditional soy sauce, which is made from soybeans, wheat, salt and water, Kikkoman Umami Joy SauceTM is both soy- and wheat-free and uses tomatoes as its main ingredient. Tomatoes contain high amounts of glutamate, one of the main components of umami. Kikkoman has successfully developed this product to offer a choice to consumers with soy or wheat allergies, without having to sacrifice flavor. Kikkoman Umami Joy SauceTM is used the same way as soy sauce to enjoy a wide range of foods; for instance, as a dipping sauce for sushi, an ingredient in salad dressings or a seasoning when preparing grilled or simmered dishes.

Kikkoman has been undertaking various business pursuits related to food and health, and the development of Kikkoman Umami Joy SauceTM is just one example of how the company supports its valued customers around the world—particularly in light of today’s greater global awareness of diverse dietary needs and health-conscious lifestyles. Other successful examples include Kikkoman Less Sodium Soy Sauce products, marketed both domestically and in numerous countries and regions outside Japan. These reduced-salt products preserve the umami and aroma of traditional soy sauce, while supporting the daily diet of those trying to reduce salt intake and enjoy a healthy food lifestyle. Additional Kikkoman products that address consumer diversity around the world are Kikkoman Gluten Free Soy Sauce,*1 and Kikkoman Halal Soy Sauce.*2 By providing delicious and healthy products such as these, Kikkoman continues to contribute to rich and varied food lifestyles around the world.

Kikkoman Less Sodium Soy Sauce products
Kikkoman Gluten Free Soy Sauce products
Kikkoman Halal Soy Sauce
  1. * 1Wheat-free; distributed in limited markets, including North America, Europe and Oceania under applicable laws and regulations.
  2. * 2Produced by inhibiting alcohol fermentation; distributed in limited markets including Indonesia.

Vol.37