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Kikkoman Advances Food Culture Exchanges with TEMAKI

Wrap the World

June 28, 2019

Making temaki at Kikkoman Sales USA, Inc. in San Francisco
Temaki party at Kikkoman Marketing & Planning Asia Pte. Ltd. in Singapore

Kikkoman’s corporate philosophy is to promote the international exchange of food culture.
This has inspired company activities that spread Japan’s food culture to the rest of the world while also introducing the world’s wonderful food cultures to Japan. For the Olympic and Paralympic Games Tokyo 2020 and beyond, Kikkoman has begun to contribute to the international exchange of food culture with the theme, TEMAKI. Temaki sushi literally means “hand rolled sushi,” and is made by spreading vinegared rice on a sheet of nori seaweed, placing fillings on top, and then rolling up the nori by hand. Something simple that anyone can make, temaki is usually enjoyed with family and friends in Japan today.

Under the slogan of “Wrap the World,” Kikkoman proposes TEMAKI, as based on temaki sushi, because it embodies the concept of children and adults together around the world, wrapping or rolling up their favorite ingredients, and eating their special temaki around a shared table. We want Kikkoman Soy Sauce to be the essential seasoning that is right in the middle of those happy tables.

As part of the TEMAKI Project, on October 28, 2018, a team of 100 members from the Kikkoman Group attempted and won the Guinness World Records™ title for making the most temaki sushi rolls in three minutes. Their goal was to make over 600 temaki during that short time, and they achieved it with a grand total of 694 temaki rolls.

From November 2018 to January 2019, Kikkoman also held the “Temaki” Photo Contest for Kikkoman Group members around the world. Submissions included recipes and photos of unconventional temaki, and featured the friendly smiles of those making them. In addition, the “Wrap the World” TEMAKI Project website features global temaki recipes created at Kikkoman bases all over the world, as a way of sharing both the fun of making temaki and the global appeal of soy sauce. The TEMAKI Project is set to continue its activities in FY2019. The Kikkoman Group will always work together to contribute to the international exchange of food culture.

Vol. 33

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