food forum

KIKKOMAN TODAY Vol. 38 No. 3 Autumn 2024

Del Monte Asia Brand Video

On Kikkoman Global Official YouTube Channel

Del Monte Asia Brand Video in English

Del Monte Asia Pte Ltd., a Kikkoman Group company, distributes processed food products under the Del Monte brand in Asia and the Oceania region (excluding the Philippines). In September 2024, Del Monte Asia released its promotional brand video on Kikkkoman Global, the official Kikkoman YouTube channel. The English-language video is captioned in English, Thai and Chinese.

This video aims to promote the company’s brand message, “Sun-Filled Goodness from Farm to Table,” to Del Monte customers in the region. The message expresses the company’s aspiration and commitment to bring smiles to faces with delicious, natural and wholesome produce nurtured by the blessings of the sun. Video imagery includes sunny cornfields, conveying that corn is a main ingredient in food products sold by Del Monte Asia, while presenting people of diverse cultures and ages enjoying Del Monte products.

The Del Monte name premiered in the US in 1886. Del Monte subsequently became one of the world’s leading brands for canned fruits and vegetables, and was a well-recognized name in Japan even before the Second World War. In 1990, Kikkoman acquired the permanent trademark and marketing rights to Del Monte processed foods in Japan and the Asia-Oceania region (excluding the Philippines). Since then, Kikkoman has established sales offices and production bases in the region to develop, produce and distribute processed vegetable and fruit products that meet local needs. As a distributor, Del Monte Asia has been providing consumers in this region with a wide array of products for many years, pledging to deliver the best quality products and bring smiles to consumers with a ton of everyday goodness.

Click any of the following links to view the video in your preferred language.

Vol. 38

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