Kikkoman Global Website Presents “Kikona’s Kitchen”
Introducing Videos Featuring a Day in the Life of Kikona
Kikona is Kikkoman’s official brand mascot, created in 2010 to convey concepts related to the Kikkoman corporate slogan, “seasoning your life.” Recently, Kikkoman has posted animated Kikona videos on the “Kikona’s Kitchen” page of our global website to introduce and familiarize audiences with this cheerful character.
On the site, currently there are eight short, light-hearted videos that run about ten seconds each and feature Kikona in various situations. In “Kikona is Kind to Vegetables,” after accidentally dropping some vegetables, she rushes to pick them up. In “Master of Kitchen Knife Skills,” Kikona skillfully carves a carrot into the familiar shape of a Kikkoman Soy Sauce bottle.
More Kikona videos will be added in the future, while Kikkoman will continue to share the Kikona character with consumers to foster positive feelings towards cooking and eating—including not only "delicious," but also "fun," "happy" and "enlightening,” thereby contributing to creating memorable food experiences and enriching the dietary lives of people around the world.
“seasoning your life”
This is Kikkoman’s core corporate slogan. In a time of constant change, some things remain the same—among them, the delicious memories created through the tasty encounters, enjoyment and fun that all come from sitting down to a meal with family and friends. “Seasoning your life” embodies Kikkoman’s aim to fill the world with the joys of food and provide ever more delicious memories.
About Kikona
Kikona is Kikkoman’s official brand mascot, whose design evokes the image of a red-capped Kikkoman Soy Sauce tabletop dispenser. With Kikona’s help, we wish to share our joy of food with our customers and encourage the next generation of young people to take an interest in food and become aware of its importance.
About “Kikona’s Kitchen”
Find out all about Kikona, plus read unique content that encourages us to think about what it means to eat well. Kikona shares tips for making fun recipes, including colorful “Deco Maki” decorative sushi rolls and seasonal “Deco Ben” decorative bento lunch boxes.
